Friday, December 18, 2009

Mopiko~stopScratching

the bigIdea for our campaign - "noScratching"

applying mopiko ointmnet is a better way to release insect bites.

tvc of Mopiko, stopScratching

audio: Arrrrrrrrrrrr~!!!!!!!!!!!!! (running footsteps)

audio: Arrr~!!!!!!!!!!!!!!!!! (running footsteps)

audio: Arrrrrrrrrrrrr~!!!!!!!!!!!!!!!!!! (keep running)

audio: Arrrrrrrrrrrrr~!!!!!!!!!!!!!!!!!! (keep running)

audio: ooi~! don't scratch la~ (a boy scratches around his body using all kind of scratching tools.)

audio: Mopiko

itchiness released.


ending frame - mopiko product with campaign slogan "stopScratching"

mopikoTeam member 

kokHow, huat, munYee, me, mingNyet and eines. our very 1st and the last assignment for this sem, integrated Marketing Communication.

the bilboard-keep away from scratching tools "stopScratching" each of the image of the scratching tools can be teared off. it will be peeling down one by one after every single 18days. 

1st week

2nd week

3rd week

4th week

final week before the mopiko event

and let catch out our mopiko "stopScratching" radioCommercial

englishVersion

special thanks mrAng (talent) & mrChan (narrator). Meanwhile, let's listen to a version that might be banned by the gatekeeper.... here you go~

cantoneseVersion

proudly presented by huat and nyet. aha. juz something to laugh about. there are lotsa thing we have done for this campaign, event, the "noScratching Day 911", hot air balloon.....but the most funniest thing will be the radio commercial - lowBudget, quick and fast.... aha. enjoy it~

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